Are you building a growth business?

We help to bring your idea to life, your business to grow and connect you with relevant talents and investors.


Create your profile

Investors are looking for right kind of investable companies at the right time. Answer all the questions you can and we will contact you shortly after the validation.

1. Problem

1.1. Describe the pain of the customer / or the customer’s customer? 

1.2. Outline how the customer addresses the issue today (i.e. digital marketing activities, recommendations…)?

2. Solution

2.1. Demonstrate your company’s value proposition to make the customer’s life better?

2.2. Show where your product physically sits (i.e. online platform, appstore…)?

2.3. Provide use cases

3.  Why Now?

3.1. Set up the historical evolution of your category (i.e. pitching events, online activities…).

3.2. Define recent trends that make your product solution possible?

4.  Market Size

4.1. Identify the customer you cater to?

4.2. Calculate the total addressable market (TAM) top down and serviceable available market (SAM) bottoms up and serviceable obtainable market (SOM)

(SAM is the segment of the TAM targeted by your products and services which is within your geographical reach. SOM or Serviceable Obtainable Market is the portion of SAM that you can capture.)

5.  Competition

5.1. List of competitors 

5.2. List of competitive advantages 

6.  Product

6.1. Product line-up (form factor, functionality, features, architecture, intellectual property)

6.2. Development roadmap 

7.  Business Model

7.1. Revenue model 

7.2. Pricing 

7.3. Average account size and/or lifetime value 

7.4. CAC / LTV (cost of customer acquired / lifetime value of the customer)

7.5. Sales and distribution model 

7.6. Customer / pipeline list 

8.  Team

8.1. Founders and management 

8.2. Board of directors 

8.3. Board of advisors 

9.  Financials

9.1. Profit & loss

9.2. Balance sheet 

9.3. Cash flow 

9.4. Cap table

9.5. Investment deal 

10.  Contact Details

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Research shows that early stage companies who invest in design to be at series A level are more likely to raise funding and more so with better valuation. Investing in design needs to go from branding, website design, UI/ UX design and investor materials.

Benjamin Startup